El Paso Comic Con happens this weekend, and one of the people I’m most excited to meet is LeVar Burton. I’m excited to meet him because of his role as Geordi LaForge on Star Trek: The Next Generation, but I’m perhaps even more excited to meet him because of his role as the host of the PBS TV series, Reading Rainbow.
Reading Rainbow ran from 1983 until 2006 and not only depicted books as fun in their own right, but showed the real world adventures books can lead you to. The series suggested many books for my wife and I to share with our daughters. What’s more, I enjoyed watching the show with my daughters. I find it frustrating when I come across a review of a book or movie that claims something to the effect that adults won’t enjoy it, but kids will love it. To me, the best entertainment and information for kids will entertain and inform adults as well. Reading Rainbow succeeded admirably at that mission. I’m not surprised to have discovered that it was the third longest running TV series on PBS after Sesame Street and Mister Rodger’s Neighborhood.
One outgrowth of the show I really appreciated was the “Reading Rainbow Young Writers and Illustrators Contest” which encouraged kids to write and illustrate a story, then submit it to their local PBS station where the stories were judged. Winners were sent on to the national contest. My older daughter submitted to three of the contests and was a runner up at the local level in second grade. They brought her down to the TV Station at New Mexico State University where she was presented with her award and a video tape that included one of the local hosts reading her story while showing the illustrations. The contest outlasted the show by three years, which allowed my youngest daughter to enter in its original incarnation. The contest does continue under the name “PBS Kids Go! Writers Contest.”
It disheartens me that certain political factions in the United States want to defund the Corporation for Public Broadcasting, which provides much needed support for Public Television and Radio. The argument is that the programs on these platforms should exist in the free market and not be funded with public money. The problem is that the free market is driven by those items that sell the most units. Entertainment will always outsell education and information, just as candy and processed food will outsell fruits and vegetables. My politics are such that I’m happy to pay for things that encourage the populace as a whole to be smarter and healthier. Even when these things don’t seem to affect me directly, they pay off in the people I interact with on a daily basis.
Reading Rainbow encouraged kids to read and to act on their reading, by writing, playing, and exploring the world around them. LeVar Burton has continued that mission even in the years after Reading Rainbow and has even taken steps to revive the show in some fashion. I look forward to meeting him and to finding out where his adventures will lead him next.