Back on December 5, my wife and I had the opportunity to see Mannheim Steamroller in concert at the Pan American Center in Las Cruces, New Mexico. This was a special treat for me since I’ve been a big fan of this group of musicians since I first heard them way back in 1974. It was also a special treat because my youngest daughter was part of the choir selected to greet concert goers on their way into the show.
Now, I should note that I didn’t originally discover the Mannheim Steamroller musicians AS Mannheim Steamroller. Like many people I first heard them playing as the backup band for a country artist named C.W. McCall, whose hits at the time included such songs as “Convoy” and “Wolf Creek Pass.” C.W. McCall, in turn, was the nom de guerre of ad man Bill Fries. I’m still a fan of C.W. McCall, and in fact the space pirate story I posted this week at my Patreon site is inspired by “Convoy.”
I learned about Mannheim Steamroller as a separate entity from C.W. McCall when I went to college in 1984. My dorm’s RA was a fan of both groups and introduced me to their four albums at that point, the original Fresh Aire albums. A Mannheim Steamroller Christmas came out that very year and really defined the band for many people. For me, Mannheim Steamroller’s instrumental mix of renaissance, classical, jazz, and modern instruments was great music to study by and it’s still among my favorite music to write to. They currently seem to refer to themselves as a neo-classical group and the classification fits pretty well.
One of the first things I noticed when I got the program was that there are two touring groups for Mannheim Steamroller, nicknamed the Red and Green groups. This seemed quite fitting for a concert in New Mexico. The group that played for us was the “Green” Tour group. Most of their names were unfamiliar and when they came out, I realized that many of the people on stage were too young to have been playing since 1974. I came to realize that Mannheim Steamroller is now more like a classical ensemble with players who change out with time and less like a rock or a country band where you see a set of specific personalities.
The one personality who seems indelibly connected with Mannheim Steamroller is composer and one-time drummer Chip Davis. I gather he no longer tours with the group, but they showed videos during the concert where Davis spoke. They were interesting from a marketing standpoint. In one of the videos, Davis spoke about the band’s history and success, including clips from various television shows. Another was a direct appeal to visit the merchandise booth. The videos combined with the band’s performance brought to mind some great points about artists marketing themselves.
- First and foremost, create something your passionate about.
- Collaborate with experts in the craft to make your art shine.
- Tout your successes.
- Remind people to support your art through purchases.
Point one, should be pretty obvious. For a writer, point two can be as simple as working with a good editor or a good cover artist to breathe life into your work. It can also take other forms like working with a narrator on an audio book, or a team on a short film. Numbers three and four require some balance. To be honest, I was almost turned off by the video of the successes, but I came back around because the group in concert showed me what wonderful music they perform. That’s why the order of the list is actually important. You have to do as well as you can with steps one and two before you move on to steps three and four. What’s more, you need to remember that the art itself takes precedence.